Work done for a supplier of practice training grenades for use in airsoft and also military and law enforcement applications. We needed a better way to actively sell the product given recent occurrences of competing designs cropping up in the UK and Europe, but still had to retain functionality of an eCommerce store.

Keeping the copy short and sweet, we focused the design around images of the product rather than large amounts of text and achieved an easily navigable and intuitive website which – importantly – had many powerful back-end tools for selling products and processing orders rapidly, as well as porting all sales invoices to accounting software, thus minimising manual input requirements for staff.